McKINNEY, Texas — The CJ Cup trophy isn’t a cup.
That is the first thing one notices when looking at the trophy, which debuts this year at what to many in the Dallas Metroplex will always simply be the Byron Nelson or the Nelson for short.
But a new title sponsor – AT&T is out and CJ Group, a South Korea-based holding group with a presence in food, retail, logistics, media, and biotechnology, is in for the next 10 years – means change is afoot at the long-running annual stop near Dallas that has been associated with Nelson, the Hall of Famer who retired to the ranch he purchased with his winnings at age 34, in 1968.
Here’s the back story behind the unusual trophy:
