Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the … [Read more...]
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling … [Read more...]
A Father’s Day Gift Guide 2026
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren't always the most expensive, they're the ones that enhance our enjoyment of the game. Father's Day presents the perfect opportunity to show appreciation for the golfing … [Read more...]
Outstanding Golf Products you need, want and should use
Outstanding Golf Products you need, want and should use One thing we can always count on in life — and certainly in the golf business — is change. Equipment is evolving. Technology improves. Expectations rise. And nowhere is that more evident than … [Read more...]
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder One thing is certain in today’s game of golf — technology continues to evolve at a breathtaking pace. Yet very few companies have managed to … [Read more...]
SQAIRZ SPEED3 Spikeless Golf Shoe
SQAIRZ SPEED3 Spikeless Golf Shoe For years, both Dr. Barry Lotz and the 29-year-old Professional Golf Teachers Association of America (www.pgtaa.com) testing group has evaluated virtually every major golf shoe brand on the market. One thing has … [Read more...]
Newton Golf’s New Motion Driver Shaft: Stability, Dispersion and Distance Finally Working Together
Newton Golf’s New Motion Driver Shaft: Stability, Dispersion and Distance Finally Working Together By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers have been forced to … [Read more...]
L.A.B. Golf LINK Series: Where Zero-Torque Technology Meets Proven Putting Science
L.A.B. Golf LINK Series: Where Zero-Torque Technology Meets Proven Putting Science L.A.B. Golf continues to push the boundaries of putting performance with the introduction of the LINK.2.1 and LINK.2.2, a pivotal evolution that merges their … [Read more...]
The Chambers Integrated Putting Fit System
The Chambers Integrated Putting Fit System A Complete Stand-Alone Option to Improve Your Putting For decades, golfers have been told that better putting comes down to stroke mechanics alone — keep your head still, rock your shoulders, and spend … [Read more...]
2026 Drivers: Performance, Pricing, and Who Really Benefits
2026 Drivers: Performance, Pricing, and Who Really Benefits By Barry Lotz, J.D., Ph.D. – Director, PGTAA Today’s drivers deliver levels of distance, forgiveness, and consistency that would have been unimaginable a generation ago. With … [Read more...]