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These drivers will Improve your Distance Game Substantially!
Drivers continue to be the most discussed, most macho piece of golf equipment amongst golfers and club designers.

See over 50 articles about all types of equipment.

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Golf Travel Reviews

Chances are that if you are a truly devout golfer, a pilgrimage to golf’s mecca, a trip to Scotland, is first and foremost your primary goal...

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Golf Tips and Tricks

This area is designed to help everyone improve their golf game, pros and novices alike. Here our two Pro's, and game improvement techniques.

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Golfing Careers

Looking for the perfect place to start your new career in golf? Or maybe to move up in the Industry? Be sure to visit this golfing careers website.

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The 2002 PGA Merchandise Show

By: Dr. Barry Lotz

51,473 golf addicts attended this year’s show at the Orange County Convention Center in Orlando. This year was probably the most expensive and extravagant affair to date though ruminations about major manufacturers not attending next year’s show were the talk of the Show. PING Golf has already announced their non-participation.

So, who and what were the” stars” of this year’s show? There were actually three major stars:

TaylorMade Golf, the hottest golf manufacturing company in 2001, followed their outstanding success with the 200 and 300 Series of clubs with their new line of Rossa putters. To date, the putter has had 4 wins on Tour and approximately 40 Tour players have a Rossa in their bags. The putters are stunningly well designed and come in 20 different models.

The two models, the Tour and the Sport both feature a two-piece red Titallium insert: one in the face and one in the back, separated from each other by a 1mm steel membrane. According to Sean Toulon, vice president of new business development and head of Rossa’s product development team, the proprietary Titallium insert is a lightweight alloy mix of seven exotic metals that has a strength-to-weight ratio three times that of steel. This alloy allows for improved putter launch conditions, a higher moment of inertia, superior distance control, and unparalleled sound and feel. The Titallium insert adds 12-to-15 grams to the putter’s overall mass, giving it the advantage of a lightweight polymer insert, but by it’s being metallic, the feel at contact is superb. Replacing what would weigh 50 grams in a metal putter, it then allows for more than 35g of discretionary weight to be moved to the perimeter of the clubhead, creating a lower, deeper center of gravity. There are eight Tour models that are forged and milled from 1020 carbon steel. They are expected to retail at $275.00. The 12 Sport models are cast and milled from 304 stainless steel and are expected to sell for $165.00. Retailers will have the Rossa by April 15.

TaylorMade’s new 200 Series Irons also received many compliments both from retailers and the media present at the show. TaylorMade is seeking a new market with its 200 series of irons, a lower-priced iron to complement the company’s 300 series. The idea was to build an attractive set of irons that were easy to hit and easy to buy. The clubs feature a longer blade, perimeter weighting and a lower center of gravity deep behind the clubface. The result, says the company, is a higher ball flight and more spin.

The clubs, which feature moderate offset, also come with an impact pad placed in the cavity back, which helps promote a more solid feel and sound.

Wilson Golf introduced their new Wilson Staff “True” balls, which caused a major uproar amongst other ball manufacturers who sent their legal teams to visit Wilson. Their “perfectly balanced” golf ball is a brilliant marketing concept as it messes with a golfer’s mind! In taking the wraps off the Staff True ball, which comes in two models, Wilson at the same time launched an attack on every other golf ball in the world, including some of its own.

Wilson claims that the Staff True is the first perfectly balanced golf ball ever made. Its patent-pending True Technology moves the weight from the core materials to the cover so that both weigh the same, eliminating a heavy side/light side problem that exists with many other golf balls out there. Supposedly the Staff True’s perfect balance is designed to hold a trajectory line better, either in the air or in putting, while at the same time providing considerable distance off the tee.

Wilson itself has a web site that accurately covers any and all claims and testing data regarding the True Series:

The new Wilson ball, according to the company, never missed a 10-foot putt on a flat surface while its competitors’ balls missed one-third or more of the same amount of putts. Other brands tested included balls from Callaway, Precept, Titleist, Nike, Maxfli and Strata.

Packaged in boxes with bright fluorescent logos, the two models of Wilson’s new ball are the Staff True-Tour and Staff True-Distance. The True-Tour is a multi-layer product with a solid core. It has a soft urethane blend outer cover and an ionomer inner layer designed to yield enhanced feel and control along with distance. The True-Distance is a two-piece ball, with a solid core and soft ionomer cover.

Both True balls will be available in golf shops after March 1, with a suggested retail price of $39.99 per dozen.

The third star was the much anticipated, highly publicized introduction by NIKE Golf of their driver, irons and wedges. In a high-tech booth purportedly costing $1.8 million, with show cased displays of the four major tournament trophies, the booth was jammed throughout the show. Yes, the clubs are well designed and aesthetically pleasing. There are three forged drivers in various sizes: 275cc, 350cc, and 400cc. Anticipated retail price of $399.00. The 400cc version also has a proprietary shaft with visible titanium mesh in the lower 10 inches and a .350″ tip (slightly larger than the .335″ tip in the 275cc and 350cc models. The shaft, called Nike Torsional Ti-Weave, allows the club to retain the soft, enhanced feel of the smaller models without feeling stiff, yet provides maximum support for the larger head. The face is forged from thin-and-rigid Beta Titanium. High-handicappers will benefit from the increased hitting area on the face, which translates into more forgiveness on off-center hits. The 400cc Nike Forged Driver will be available in lofts of 8, 9 and 10 degrees.

As for the Nike irons, Nike is attempting to appeal to the better player first before introducing additional models. Nike’s new forged irons have a classic muscle-back design. The heads feature a unique combination of U- and V-grooves and are finished with a Tri-Plex nickel and chrome plating. Nike expects to introduce its next set of irons and fairway woods, designed for the mid-handicap player, in summer or early fall. The irons will be forged and will feature a cavity. Also, the company is expected to introduce irons for higher-handicap players in about a year.

Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his current book, “How to Build Business Relationships Through Golf” is in the Top Ten Golf Business Book’s best seller list.

He can be reached at or


  1. Bloodline Golf Vale Putter –
  2. Callaway Epic Max Star Driver and Apex UW Utility Wood –
  3. Cleveland CBX ZipCore Wedges –
  4. FootJoy Thermal Performance Full Zip Vest –
  5. Graphite Design’s Tour AD IZ shafts -
  6. JumboMax Golf Grips -
  7. Odyssey 2-Ball Ten, Triple Track Ten –
  8. Sacks Parente Series 18 Cavity Back Flange Blade Putter -
  9. Sqairz Golf Shoes –
  10. Tour Edge Exotics Pro 721 Drivers & C721 Fairway Woods –


Golf Equipment Reviews Sheets & Eats

Whisker Shoe Laces

Really? Yes indeed.

Whiskers Enters U.S. Golf Market with Array of Color Pops, Cool Patterns on Shoelaces
Whiskers has launched men’s and women’s premium golf-specific shoelaces in nearly 20 color pops and unique patterns, expanding beyond its immensely popular bespoke laces for sneakers, casual and dress shoes, and boots.
The Made-in-the-USA golf laces coordinate in style and color with famous golf footwear and apparel brands as well as palettes of college and professional sports teams.  Made of ultra-durable poly-nylon tech weave with high-grade aglets, they are available in classic and athletic profiles, flat and oval shapes, and 30- to 45-inch lengths.  Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink.  A pair is $15 and a set of five is $60.
The company’s entry into the $84B golf economy is timely and massive.  Through August 2021, golf rounds are up 11.3% over 2020, with millennials – who especially relish self-expression – representing one of the fastest growing golf segments.  Sales of golf equipment, apparel and accessories rose 37% over the same 12-month period.
Golf style trends also align with the company’s mission to create a Whiskers “movement” and its vision to become the world’s most iconic, inspirational, aspirational and ubiquitous premium golf lace and accent brand.  Golfers are paying more attention to how they look, supported by a new crop of young, causal Tour players and influencers injecting tremendous fashion energy into the golf landscape.  Easing of traditional dress codes at country clubs also contributes to Whiskers’ market opportunity. $39.99 as shown.

In addition to a robust e-commerce business, programs underway include a seamless ordering portal for golf shops; special edition socks around major tournaments and other events; presence on the feet of PGA and LPGA Tour players; and collaborations with golf footwear and apparel brands.
The brand is uber-popular as evidenced by rave reviews from major fashion and lifestyle media, as well as customer testimonials.  Widely recognized as a “here-to-stay trend,” Whiskers’ laces are becoming collectors’ items and are available on scores of websites, select specialty shops and at

Make Winter time Productive For Your Golf Game

jeff students 2

If you live in an area where winter means cold temperatures, rain, sleet, snow and wind, your golf game may be tucked safely in the back of your mind.

While that’s understandable it is still a time to prepare for when the weather takes a turn for the better.

Here are some suggestions on how to make your winter productive for your game...

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This Month’s Featured Web Site Featured Golf School


If you thought the Orient Express was high class, then you will love Rovos Rail. Recapture the romance and atmosphere of a bygone era as you step aboard our reconditioned wood-paneled coaches and enjoy fine cuisine in five-star luxury. Golf safaris are also available

Professional Golf Teachers Association

PGTAA graduates have access to positions as golf teaching professionals including head professionals at

both private and public country clubs, golf schools, driving ranges, golf learning centers, indoor facilities, high schools and college coaches. Custom club makers have added golf teaching as a new dimension to their businesses. Graduates can also expect to hold positions as managers of both public and private golf facilities within the US and internationally.

A magazine’s review of the PGTAA


Instruction Area Gof Tips and Tricks

Having problems with your swing? – Fix your slice! by Johnny Miller

I recently was examining swing sequences of some of the greatest players in history. Knowing that some of these players favored a draw as their standard shot while others preferred a fade, I sought to identify swing features within each group that would explain their respective ball-flight tendencies. Something profound emerged that I think will benefit all golfers, especially those cursed with a wicked slice.

What I found was this: Virtually every accomplished fader of the ball–from Jack Nicklaus to Tiger Woods–displayed a straight left arm at the top of the backswing. Conversely, those who preferred a draw–players like Arnold Palmer and Bobby Jones–maintained a slight bend at the elbow.

This discovery is great news for most slicers, as they tend to do by accident what intentional faders do on purpose. In this article I’ll explain why the dynamic works, and how a simple swing change will make a powerful draw your standard shot.

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This area of is designed to help everyone improve their golf game, pros and novices alike. Here our two Pro’s, Geoff Greig and Mark Immelman, explore different aspects of the golf swing and game improvement techniques.

Although we are not able to directly answer questions relating to golf tips, you might try posting your question on our golf tips message board.

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it is our life…