LIV Golf League’s decision to debut its second season last week was no mistake. The Honda Classic on the PGA Tour was sandwiched between two designated events comprised of the best players in the world.
Wanting no part of competing with either of those, LIV decided to go against the Honda Classic, hoping to capitalize on owning the stronger field between the two events.
It did not work.
LIV’s first event on The CW Network received 291K viewers on Sunday, according to Josh Carpenter of the Sports Business Journal.
The Honda Classic, on the other hand, reeled in 2.38 million.
The league financed by Saudi Arabia’s Public Investment Fund has a long way to go.
Full golf numbers for last week https://t.co/lel5DSlIom pic.twitter.com/wSNVTNvgXe
— Josh Carpenter (@JoshACarpenter) February 28, 2023
For comparison, another CW program, “World’s Funniest Animals,” outperformed LIV Golf Mayakoba.
For context another CW program, World’s Funniest Animals, outdrew LIV Golf https://t.co/txrkMNW1nq
— Joel Beall (@JoelMBeall) February 26, 2023