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Whisker Shoe Laces
Really? Yes indeed.
Whiskers Enters U.S. Golf Market with Array of Color Pops, Cool Patterns on Shoelaces
Whiskers has launched men’s and women’s premium golf-specific shoelaces in nearly 20 color pops and unique patterns, expanding beyond its immensely popular bespoke laces for sneakers, casual and dress shoes, and boots.
The Made-in-the-USA golf laces coordinate in style and color with famous golf footwear and apparel brands as well as palettes of college and professional sports teams. Made of ultra-durable poly-nylon tech weave with high-grade aglets, they are available in classic and athletic profiles, flat and oval shapes, and 30- to 45-inch lengths. Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink. A pair is $15 and a set of five is $60.
The company’s entry into the $84B golf economy is timely and massive. Through August 2021, golf rounds are up 11.3% over 2020, with millennials – who especially relish self-expression – representing one of the fastest growing golf segments. Sales of golf equipment, apparel and accessories rose 37% over the same 12-month period.
Golf style trends also align with the company’s mission to create a Whiskers “movement” and its vision to become the world’s most iconic, inspirational, aspirational and ubiquitous premium golf lace and accent brand. Golfers are paying more attention to how they look, supported by a new crop of young, causal Tour players and influencers injecting tremendous fashion energy into the golf landscape. Easing of traditional dress codes at country clubs also contributes to Whiskers’ market opportunity. $39.99 as shown.
In addition to a robust e-commerce business, programs underway include a seamless ordering portal for golf shops; special edition socks around major tournaments and other events; presence on the feet of PGA and LPGA Tour players; and collaborations with golf footwear and apparel brands.
The brand is uber-popular as evidenced by rave reviews from major fashion and lifestyle media, as well as customer testimonials. Widely recognized as a “here-to-stay trend,” Whiskers’ laces are becoming collectors’ items and are available on scores of websites, select specialty shops and at www.whiskerslaces.com.
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I recently was examining swing sequences of some of the greatest players in history. Knowing that some of these players favored a draw as their standard shot while others preferred a fade, I sought to identify swing features within each group that would explain their respective ball-flight tendencies. Something profound emerged that I think will benefit all golfers, especially those cursed with a wicked slice.