NEVER COMPROMISE « GolfIndustryOnline

NEVER COMPROMISE

One of the Winningest Putters on the Tours continues it’s winning ways with a new series of Center-Shafted Putters.

By: Dr. Barry Lotz

When you have a company with a product that wins over 70 golf tournaments since its inception just three years ago, you have created a putter that ranks in the top three putters produced. Such a company is Never Compromise. Golf luminaries such as Laura Davies, Julie Inkster, Kirk Triplett, Ernie Els, John Huston, Vincente Fernandez and Jean Van de Velde are just a few of the Never Compromise converts.

The story of Never Compromise putters is a simple one&build a better putter and the pros will find a way to win with it. Building a better putter meant changing the face of putter technology with a new concept. This new concept was soon accepted among professional Tour players who began using the putters and winning with them for the past three years. Vikash Sanyal, CEO, founded the company in March 1997 and assembled a strong team of some of the most talented people in the golf industry and began designing and manufacturing a premium line of putters.

The Omega Center- Shaft

The Never Compromise engineers have designed a putter technology that obsoletes current putter technology. The putter features a three-piece design that allows 90% of the total head weight to be placed in the heel and toe. The center section consists of only 10% of the total putter head weight. To put this into perspective, the insert material found in traditional insert putters weighs approximately 90-110 grams. The Never Compromise center-section known as Gray Matter® weighs a mere 30 grams, which provides for better feedback and resists twisting on off-center hits.

By establishing a superior performance record across its entire product line, Never Compromise is expected to become the putter of choice for even more professional players in 2001. Never Compromise putters have already won over $7.7 million in season earnings, with 66 top 10 finishes on all Tours combined.

The Sigma Center- Shaft

Success is not new to Never Compromise. In fact, the new company enjoyed unprecedented success on Tour in its first, abbreviated season in 1998. Never Compromise putters were put in play by over 100 players in official events, and were in the bag for 85 top-ten finishes and 6 winsall records for a first-year company. In less than 8 months, Never Compromise, Inc. vaulted to #1 on the LPGA and Senior PGA Tours. Never Compromise putters had more victories, more money won, and more top ten finishes than any first year company ever.

With so many tour players using various Never Compromise models, the company has accounted for 70 victories worldwide in just less than three years. That impressive number includes several majors on the Senior Tour and the LPGA Tour, as well as such leading PGA Tour stops as the Nissan L.A. Open, the FedEx St. Jude Classic and the Sprint International.

The company is becoming the fastest rising putter company in the industry. They have now risen to the number four spot from the seventh spot in market share (DataTech March/April 2001) and gained two percentage points. AND, Never Compromise most certainly does not have the financial strength of Titleist, Ping or Odyssey. One can just imagine just how much more market share this company could garner going the player payment route.

The putters offer absolutely great feel, great balance and marvelous putting guides with its black-gray-black color scheme. Alignment to the target line is demonstrably superior to other putter makes. The Never Compromise line of putters has consistently returned the most favorable feedback and acclaim of the many putters that our group of 25 testers tests annually.

Now Never Compromise has introduced two Center-Shafted Series – the Omega, a medium size center-shafted mallet and the Sigma, a Center-Shafted blade style putter.

Never Compromise putters sells for between $109 and $129.

Never Compromise Inc.
1259 Activity Dr.
Vista, CA 92083.
www.nevercompromise.com

Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his current book, “How to Build Business Relationships Through Golf” is in the Top Ten Golf Business Book’s best seller list.

He can be reached at www.pgtaa.com or drlotz@cbsgolf.net