A Dozen Plus of the 2011 PGA Show’s Most Exciting Products
In attending a PGA Show and identifying the ten best products there, based on my opinion and those of my colleagues, one faces a major hurdle – having enough time to visit and talk with the inventors and sales teams. This year the Show organizers scheduled both a demo day for retailers and club manufacturers, as well as indoor testing areas. Both were extremely well attended.
The Show was alive and the “vibe” was palpable, reminiscent of the heyday of former PGA Shows. With over 1,000 exhibitors and close to 40,000 attendees, the convention floor was filled for three days solid. The organizers had to literally throw people out of the hall at the 3.00 pm close on Saturday. Vendors were writing orders and in great spirits. Hopefully, golf is on the rebound.
Top participating golf manufacturers included: Taylormade, Titleist, Adams Golf, Fairway and Greene, Callaway Golf, Club Car, Bridgestone, Nike Golf, Ahead Clothing, Tour Edge, PING, Wilson Golf, to name just a few.
As with last year, club and putter fitting is still the hottest trend in the industry.
Technology continues to thrive in the golf domain. Whether it is drivers, putters, irons, balls or shoes, advances in designs and materials continue and new products are being introduced almost monthly.
With the technology now available that allows golfers to be fitted with multiple shafts and interchangeable heads, both in putters and clubs, there is absolutely no reason why EVERY golfer should not be custom fitted. Pricing for custom fitting is negligible and in most cases offered free by retailers, however, if you prefer dealing with a specific manufacturer this could entail the purchasing of the company’s clubs or a small fee.
Hybrids are still the star of this year’s show in hard goods, as performance fabrics are in the soft goods. In fact, when it comes to individual club sales, hybrids have surpassed putters in many retail stores as top sellers, checking in just behind drivers as the No. 1 revenue producer.
These products were the best of the Show:
TaylorMade’s New R11 Driver, Superfast Driver and Rescue clubs.
The number one company in golf occupied 1.3 acres of space, including a hitting area! This was the place to be and attracted the largest crowds. Ashworth and adidas shared the enormous space.
It was all about the color White. White drivers, white fairway woods, white Rescue clubs and white putters.
The distinct white crown of the drivers, fairway wood, Rescue clubs and putters, when paired with its black PVD-finish clubface, provides optimum contrast for easier and more consistently accurate alignment. The crown color also eliminates high-intensity “hot spots” caused by reflected sunlight that afflicts gloss-finish metalwoods. This is very important, since golfers tend to be longer with these clubs, and if the face is poorly aligned at impact, then the shot can be directed farther off-line for an equivalent impact misalignment.
Additionally, a white metalwood head looks 2% larger compared to the same-sized black head because the white border bleeds into the darker sides. This promotes more confidence and a fast, free swing.
Due to space constraints the following is an overview of the hard goods versus the soft goods (Ashworth and adidas) products that excited the majority of attendees:
R11 Driver and R11 TP Driver
The R11, like the R7 and R9 before it, features adjustable weighting. New to the R11 is a technology called ASP, or Adjustable Sole Plate.
This really is a big deal to find the right driver for yourself. Why? Because it allows you to change the face angle of the R11 (from two degrees closed to two degrees open) without changing the loft. In the past, face angle adjustments also affected the loft. No longer, thanks to a changeable protrusion or “bumper” in the sole.
With the bumper in a raised position, the face is closed. With the bumper lowered, the face is open.
The stock shaft on the R11 is the 60-gram Fujikura Blur. The size of the R11 head is 440 CCs, smaller than the 460-CC SuperFast 2.0. Length of the R11 is 45.75 inches.
MSRP: $399 for the R11 driver, $499 for the R11 TP (same head, more expensive shaft).
SuperFast 2.0 Driver – TaylorMade’s Lightest Driver Ever
The Superfast has been the choice of many TaylorMade players these past two years and has been TaylorMade’s best selling driver in history.
Last year, SuperFast technology was improved to make the Burner SuperFast driver lighter, longer, and faster than any previous generation Burner. It delivered on its promise of improved aerodynamics and massive distance and by the end of 2010, achieved remarkable success on Tour and in the marketplace. More than 50 professionals put the Burner SuperFast in play on the PGA Tour alone and the driver was used in 14 victories worldwide, most notably the FedEx Cup TOUR Championship.
The new version is of course, white but has many new attributes:.
The next-generation Burner SuperFast 2.0 and Burner SuperFast 2.0 TP, which combine SuperFast technology with an ultra-large face size and low-drag aerodynamics to promote faster swing speed, a higher launch angle and lower spin-rate, equaling a dramatic boost in distance. The two best distance-producing technologies in years are combined in this high-MOI driver, helping to make Burner SuperFast 2.0 five yards longer than the original Burner SuperFast.
The Burner SuperFast 2.0 driver is newly shaped to deliver the benefit of TMAG’s Dual Crown Technology — designed to create a lower CG (center of gravity) to promote a higher launch angle and lower spin-rate, the launch conditions that promote greater distance — but with a more conventional head shape. In addition, the Burner 2.0 incorporates SuperFast Technology, including a longer shaft, lighter weight and more usable face area.
The Burner SuperFast 2.0 driver boasts one of the largest faces in golf at an expansive 4,550 square millimeters, and the deepest face/largest address footprint combination. The clubhead’s Ultra-Thin Wall (UTW) construction combined with a more triangular address shape and profile shape allowed TaylorMade to stretch the geometry to improve performance and playability. The larger face is important in light of the fact that the longer club-length makes it more challenging for the average player to make square contact consistently; the larger face provides more area with which to strike the ball.
A vital upgrade to the Burner SuperFast is the new Winn Lite grip that weighs just 25 grams, yet it sacrifices nothing in terms of feel and traction. It’s a critical component in making this club, at 279 grams, the lightest driver TaylorMade ever produced. The driver measures 46.5″, a length that, in concert with the lighter grip and improved aerodynamics, promotes five more yards than the Burner SuperFast.
Also critical to the Burner SuperFast 2.0 driver’s performance is its Matrix Ozik XCon 4.8 shaft, which is both ultra-light and tip-soft, helping the golfer generate more ball speed, a higher launch angle and more spin to promote more distance.
The Burner SuperFast 2.0 driver is available in three lofts – 9.5°, 10.5°, HT (12.5°) – and four shaft flexes – L, M, R, S. The Burner SuperFast 2.0 TP is available in three lofts – 8.5°, 9.5°, 10.5° –and three shaft flexes – X, S, R.
MSRP: $299 for the Burner SuperFast 2.0 and $399 for the Burner SuperFast 2.0 TP.
SeeMore Putter’s Black Carbon DB4x with Gun Metal Finish
What prevents SeeMore from being one of the top three heavyweights in the putter domain is basically capital. Player endorsements drive the golf putter market and ponying-up to have a player play your putter is expensive.
Many players acknowledge that the dollars paid to them for usage and endorsements are the basis for using a particular brand of putter. They do acknowledge, however, that there are preferred putters they would rather be using, but cash generation is the name of the game.
One of the most highly regarded of these putter manufacturers is SeeMore. In my humble opinion, if you cannot afford to be custom fit for a putter or simply do not have the time, for whatever reason, the SeeMore line of putters, are without a doubt, going to increase your putting prowess.
I was lucky enough to receive their new Black Carbon DB4x with Gun Metal Finish prior to the PGA Show. This is one of the benefits of being on Tour as a putting and mental coach, I get to see and evaluate new products for my players as well as for my equipment review articles. This is one of the best putters I have seen and tested — period.
The aesthetics, the feel, the balance and the results are nullus secundus (second to none)! The first emotion experienced on picking up this putter was confidence – the confidence to make each putt!
The DB4x is 100% precision milled carbon steel with a proprietary multi-layer black gunmetal finish for striking and lasting beauty. Milled in the USA and features SeeMore’s new RST2 technology, which offers the key benefits of SeeMore’s original RifleScope Technology (RST) in a mallet style.
The DB4x features RST2, which is a new version of SeeMore’s patented and proven RifleScope Technology (RST) adapted specially for a mallet design offset hosel putter. The RST2 alignment system is housed on the top of the hosel vs. the original RST system, which is found on the top heel section of the putter. The 2 white lines on top of the hosel are milled perfectly parallel to the face of the putter, creating a perfect “gun sight” effect where the golfer is assured of being square to the intended target line when the white lines are visible and the signature red dot is hidden.
SeeMore putters essentially offer a 4 way reference point for the golfer to know they are ready to make a perfect stroke. If the red dot becomes visible at address, then the putter face is either open or closed, or the loft is not optimal. When the 2 white lines are visible, the putter is square and fixed in a neutral position where the loft of the putter head will be optimal for perfect roll on every putt.
Finally, the golfer also can be confident that by lining up the 2 white lines, and making sure the red is not visible, ,his eyes and shoulders and hips will all be square to the intended target line. This means that the golfer will enjoy a much greater probability of making a consistently perfect stroke with each and every putt, leading to more made putts and lower scores due to improved putting.
MSRP: $325.00 www.seemore.com
The ECCO BIOM Shoe
Both an eye catching a shoe, as well as one of the most comfortable golf shoes yet to walk the fairways. From the company who introduced the “Freddie Couples” Sneaker aka the Golf Street shoe, comes their latest iteration, the ECCO BIOM.
It’s a cool concept based on the barefoot running/natural motion trend in the running industry.
The BIOM is manufactured from naturally soft, smooth and breathable Yak leather uppers that are three times stronger than other leathers.
The ECCO Hydromax uppers provide superb protection from the elements. Through a special “tanned-in” process, ECCO enhances natural leather to create their unique Hydromax leather. This ensures that the BIOM shoes will remain soft and breathable, and your feet stay dry, even after repeated exposure to wet conditions!
The triple-component insole unit enhances cushion and performance and with a perfect anatomical last with flexible midsole arch support that mirrors the foot skeleton, which provides remarkable support and comfort.
The lightweight, dual-density TPU outsole brings players closer to the ground for unmatched feel and traction. The Champ Q-LOK System is the cleat of choice.
Both available in men sizes 6 – 16 1/2 and women sizes from 5 -12 1/2.
Callaway RAZR line of clubs
When it comes to tee shots, golfers tend to fall into one of two categories: players who simply want to crush the ball, and those who are willing to give up a couple yards, if they can shape their shots.
If you’re all about distance, Callaway has the Diablo Octane driver.
But if you like to draw the ball around a corner or fade it into the short grass, the company now offers the RAZR Hawk and RAZR Hawk Tour drivers.
Like the Diablo Octane, the RAZR Hawk and RAZR Hawk Tour are made with Forged Composite, a super-lightweight material Callaway developed in conjunction with Lamborghini.
To create it, millions of ultra-thin carbon fibers are heated and pressed between two halves of a metal tool. The fibers melt in the heat and ooze into the exact shape Callaway desires. The final product is very strong and very light.
Forged Composite was used in the crown of the Diablo Octane, but it’s also used to make the crown and body of the RAZR Hawk drivers, although none of the material is visible at address.
Some of the saved weight has been redistributed to a nickel weight in the rear of the club. This lowers the club’s center of gravity and should help produce higher-flying drives. In the Draw version, the weight is slightly more to the heel side of the head.
Even with that weight, the RAZR Hawk driver is still light enough for Callaway to pair it with a 46-inch shaft, which should help golfers generate faster swings.
Couple that with improved aerodynamics (the company says drag has been reduced by 43% compared to last season’s FT-9), and Callaway says that the 460cc RAZK Hawk driver is more than 6 yards longer off the tee than the FT-9.
Like the FT-9 Tour, the RAZR Hawk Tour has a slightly smaller head (445cc), a slightly-higher CG and will come standard with a 45.5-inch shaft.
Both the standard and Tour versions of the RAZR Hawk have a cast titanium cup face that is chemically milled to be slightly thicker in the center and thinner near the edges to help golfers maintain ball speed on off-center hits.
Along the bottom of both drivers, Callaway has also placed an aluminum skid plate for added durability.
In addition to the drivers, Callaway is releasing matching RAZR Hawk Fairway Woods and RAZR Irons which will be covered in future articles.
Unlike the drivers, the fairway woods are made with a Carbon Composite crown, but a stainless steel body and face.
While the RAZR Hawk fairway woods come with standard-length shafts, they feature the same variable face thickness (VFT) found in the drivers for added pop.
Callaway’s RAZR Hawk driver will be available in 9.5°, 10.5°, 11.5° and 13° versions; the RAZR Hawk Tour will be available in 8.5°, 9.5° and 10.5° models.
Both will cost about $399. The fairway woods will be available in 13°, 15°, 19° and 21° for $229.
Wilson’s DXi Driver
The USP (Unique Selling Proposition) – Loft-specific mass dispersion controls trajectory, while two tungsten-rubber weight pad inserts in the rear of the clubhead fine-tune CG (center of gravity) location.
Aesthetically, this driver has a big, simple, clean clubhead with a shallow face which provides a wide hitting area and has a large sweet spot area allowing the golfer to get the ball in play. The face insert has five zones (or thicknesses) to bolster output on off-center hits. Wilson’s Smooth driver, by comparison, had a three-zone variable face.
Utilizing two tungsten-rubber inserts on the sole to manipulate the center of gravity, Wilson is able to fit the same model driver to low and high handicappers.
Both the 8° and 9° models have a 5-gram weight low to maximize vertical gear effect for lower spinning shots, while the 10.5° and 12°degree drivers have 7.5- and 10-gram weight low and back to maximize dynamic loft.
The driver plays surprisingly long and offers the thinnest face of any Wilson driver to date.
MSRP $299 (with graphite shaft) www.wilson.com
Finding golfers’ gifts other than the usual run- of -the- mill books, training aids or balls is usually a chore, especially if you want a really nice gift.
There is, however, an answer to this dilemma: Barrington – a collection of distinctive gifts for golf- and country-club tournaments and pro-shop sales. Barrington is an official licensee of the PGA TOUR and USGA for luxury, executive level gifts.
Barrington is a designer and manufacturer of high-end, retail-quality business gifts at low wholesale-direct prices. Their specialty is CUSTOM gift design for clubs, client special events and programs, all at matchless value.
The quality is superb and on many products customization is available. Barrington owns and operates their own custom cut-and- sew (no contract manufacturing like most brands) factory.
Barrington will also develop, host and fulfill custom co-branded, turnkey e-commerce gift web sites for clients who have numerous employees and associates in the field that often need gifts for constituents or have supporters who want to purchase personal gifts. Barrington ships ordered gifts to the location of choice on the timing of choice determined by each user.
Shaving Bag: $156.00 iPad Jacket: $140.00
Titleist New 2011 Pro V1 and Pro V1x Balls
The most dominant golf balls for the past ten years have been updated and upgraded.
For golfers with high or moderately high swing speeds (100 mph or greater), evidence continues to accumulate: Pro V1x is slightly longer off the tee and thus is the ball of choice, even if the Pro V1 is widely regarded to have a slim advantage in softness around the greens.
Like its 2009 predecessor, the new Pro V1 boasts similar launch characteristics, spins slightly more throughout the bag, and achieves similar distance and a more consistent, boring flight. It features a new core with uniform hardness, an ionomeric mantle (the same material composition as Pro V1 2009) and urethane elastomer cover (same composition and thickness). Pro V1 users will experience increased spin control and a more consistent ball flight while retaining exceptional distance and durability. The compression is about 94.
As for the Pro V1x, it launches higher than Pro V1x 2009 and flies on a higher trajectory with the driver and long irons (shots peak farther downrange) for added distance. The new Pro V1x feels slightly firmer and generates very low spin off the driver and long irons than the Pro V1. Pro V1x users will experience longer distance and a more consistent ball flight, along with its renowned Drop-and-Stop greenside control. The compression is about 102. Pros prefer the V1x about a 2-to-1 ration over the V1, while for consumers it is 60% -65% for the Pro V1 and 35% – 40% for the Pro V1x.
MSRP: $45.99 per dozen www.titleist.com
Boccieri Golf’s Heavy Driver
If you liked Steve Boccieri’s Heavy Putters, this new driver is quickly going to find a place in your bag. This driver uses the same counterweight technology that is found in Boccieri’s Heavy Putters. An extra 50 grams of weight is positioned in the butt of the shaft, raising the club’s balance point and, according to Boccieri, promotes better distance control and tighter shot dispersion.
The driver features a 460cc titanium head and incorporates revolutionary “Dimple Face Technology”. The Heavy Driver was developed to maximize the coefficient of restitution (COR) without decreasing durability. This allows better weight distribution throughout the head, which has slightly more mass than traditional offerings to maximize distance.
The driver is available in 9 and 10 degree options with a variety of shaft flexes.
MSRP $399 www.boccierigolf.com
Tour Edge Exotics XCG-4
Tour Edge was one of the busiest booths at the Show, and the Demo Day and the new Exotics XCG-4 driver is one of the stars of the Tour Edge line.
The XCG-4’s new sleek design and heavily-radiused sole allow for a more streamlined, fluid head shape that minimizes drag as the driver cuts through the air. Powered by the game’s most advanced lightweight shafts, the XCG-4 is a true distance weapon off the tee.
The heart of the XCG-4 is an advanced head design that features a titanium face and sole, an amorphous carbon crown, two amorphous carbon sole inserts, and two tungsten sole weights.
The ultra light weight carbon frees up 27 grams of weight that is strategically positioned in the lower rear of the club head to improve MOI by more than 15% over previous versions.
The new design increases the XCG-4’s rebound to a 243 characteristic of time (ct) – up from 232ct in the previous driver model, the XCG-3. With just one swing of the XCG-4, you’ll feel and see the difference.
The XCG-4 is available in 276- gram super-ultra-light and 310-gram ultra-light editions.
MSRP: $ 329.00 www.exoticsgolf.com
Essentially, the New Tour B330-RX ball maximizes Tour caliber performance for highly skilled players with varying swing speeds.
It is now available in optic yellow for maximum visibility.
The B330 RX offers the softest, multi-layer Urethane ball on the market and its large and soft Gradational Core provides a soft feel and added forgiveness.
This ball plays as well, if not better than, any of the premium balls currently being offered to golfers.
Bridgestone also has new optimized dimple versions of their E5,E6 and E7 balls, providing better distance with the same trajectory performance.
MSRP: $43 per dozen (B330-RX)
Nike VR (Victory Red) Pro Hybrid
The full Compression Channel technology along, with variable face thickness, creates a face 21% hotter than Nike’s previous VR Hybrid which increases speed for greater distance and control.
The VR Pro Hybrid is designed with a sole that produces cleaner hits from any turf condition. The Sole Camber on the VR Pro Hybrid is flatter on lower lofts for tighter lies and deeper on higher lofts for more shot options. The flatter sole of the VR Pro Hybrid keeps more of the club on the ground, maintaining a seamless transition from hybrids to irons. The new VR Pro Hybrids closely match the profiles of the VR Pro Irons for a consistent look at address.
To meet the demands of Nike Golf Tour athletes, the VR Pro Hybrids were designed with less draw bias. The longer club head eliminates the hybrid’s tendency toward more draw by moving the center of gravity away from the hosel. Moving the CG slightly forward and lower optimizes ball flight to create a penetrating ball flight that can be used in all conditions.
Men’s Loft Options: #1/15-degree (RH); #2/18-degree (RH/LH); #3/21-degree (RH/LH); #4/24-degree (RH/LH); All available in Project X graphite 6.5, 6.0, 5.5, 5.0, 4.5
Golf GPS or Laser Rangefinder – Which is Better?
As with getting opinions from lawyers, there are always going to be too many. So it is with yardage finders. Both devices are designed to provide golfers with accurate yardage readings, but they both function quite differently and each has inherent different strengths and weaknesses.
How a Rangefinder Works
A rangefinder is completely different from a GPS device. The rangefinder is an optical device which is somewhere between a pair of binoculars and a laser gun that would be used to measure speeding drivers by a highway patrol officer.
The optical system, much like a rifle scope, allows you to select and lock onto the object that you want to measure the distance for (a flag stick on a green for example).
Then the golf rangefinder shoots an “eye safe” laser at the target, and measures the time it takes for the laser to bounce off of the target and return to the rangefinder. From this time delay, the rangefinder can calculate accurately how far away the target is.
How a Golf GPS Unit Works
To keep it simple, a golf GPS is a satellite based mapping device. It communicates with overhead satellites to pinpoint your exact location on the Earth and then uses previously recorded locations on the golf course to tell you the distance to any important locations near you (front of the green for the hole you are playing, for example).
Advantages of a Golf GPS
You don’t have to aim it at a target to get a yardage reading. This can be an advantage if your target is not in your line of site; an elevated green or you are behind a bush, for example.
Also, you don’t have to have a steady hand or accurate eye to line up a GPS unit like you would with a range finder.
Advantages of Laser Rangefinders for Golf
The latest model Range finders have up to 7x magnification. This can be very useful, not only for guiding the laser to get accurate yardage measurements to your target, but also for locating landing areas.
It is impossible to locate a ridge on a green that should be avoided from 175 yards with the naked eye. With a range finder, you could spot it easily and play safely to the other side of the green, resulting in an easier birdie putt.
Another advantage is that a laser rangefinder can be used on the practice range to see how far you are hitting each club.
The short answer is neither a GPS nor a rangefinder is better as they are both similar, however, if one is concerned about speed of play, stick with the laser rangefinder.
The best way to solve that problem is to have one of each! But that isn’t always realistic, so study the specifications for each device to decide which one is better for your game.
You now have two excellent choices:
Bushnell Rangefinder combines GPS and Laser
The Bushnell Hybrid rangefinder is Bushnell’s latest entry into the market. It offers a unique combination of GPS and laser calculations in a single unit.
The unit looks like other Bushnell laser rangefinders, except for the GPS display on one side.
As a laser rangefinder, the Bushnell Hybrid gives point-and-measure distances (+/- one yard) to any object on the golf course: flagstick, lip of a bunker, tree, etc.
But in addition, there is also a GPS display that shows yardages to the front/middle/back of the green. The GPS part of the Bushnell Hybrid comes preloaded with 16,000 courses, and four points on each hole can be customized.
There is no slope function on the Hybrid, so the unit can be used in tournament competition. The Hybrid’s battery needs to be charged after being in use and should last 14- 16 hours.
MSRP of $499. www.bushnellgolf.com
For those golfers who need and want a distance fast and accurately, the Laser Link Red Hot Range Finder is the best money can buy.
Laser Link Red Hot Range Finder
This is the best in the range finder domain for ease of use, accuracy and style. If your course has the Laser Link Reflector System, you will be thrilled by this latest unit from Laser Link Golf. If your course is still in the 18th century, demand that they get the FREE reflector system.
I personally like to play fast and dealing with a GPS unit is not my preference. I want to know how far it is to the pin without having to get involved in calculations and pressing more than one button to get my information.
This 8 ounce unit with a laser link reflector will give you a distance of 5 – 800 yards (5 -731 meters), while a course without a reflector gives you a range of 5 – 400 yards (5 – 366 meters).
This is a Class One laser and requires a 9-volt alkaline battery, as opposed to charging a GPS. It has an accuracy factor of +/- 1%! – Very different from a GPS unit.
The unit‘s many other features include the ability to measure landmarks, such as trees and bunkers up to 400 yards away. It has both a vibrate mode for silent use and an easy-to-use mode button.
You will be thrilled with this unit – you can focus on your game without being distracted.
MSRP: $389.00 www.laserlinkgolf.com
This was the Swedish clothing company’s second PGA Show appearance. Last year’s sales and products were terrific. This year, based on their stunningly beautiful new product lines, Abacus should have a record year. The company’s collections combine functionality, design, and quality.
Abacus is also the supplier to Team Europe Solheim Cup, Japan Golf Tour and the Danish Golf Federation. Richard Johnson on the PGA Tour and Christian Nilsson on the European Tour are Abacus endorsers.
Their styles for both men and women bring innovation to fashion on and off the golf course. They make wearing golf clothes exciting!
Abacus has gathered together the marine palette and let it explode. The Swedish archipelago inspires the whole 2011 collection. The collection is submerged in light tones and includes all the shades of the Swedish islands: starry-white gliding over sky blue and gleaming indigo tones and white stripes on pastel backgrounds. The result is elegant and extravagant.
Abacus’s clothes are stylistically simple–something that blends in, but also stands out. The Abacus 2011 Spring Collection embodies that clarity in Scandinavian nature. But Abacus has infused something extra: color.
The 100 percent polyester Abacus Bollina jacket shown above, is a printed wind jacket for the 2011 season. It is highly breathable, windproof, water repellent and light weight. A classic pattern with functional properties makes this fashionable garment this season’s “must-have” outerwear garment.
Sizes range from XS – XXL and come in two colors: white/begonia; lemonade.
Abacus is distributed in North America by Caulfeild Apparel Group in Toronto, Ontario Canada.
Richard Johnson, Christine Hallstrom and Christian Nilsson are Tour players with the Abacus endorsement.
Please note that MSRP (Manufacturers Suggested Retail Price) may be different from the Street Price (as sold by retailers).
There were many other noteworthy products available at the Show and these will be covered in our Show Wrap-Up article next month.
Be rest assured that there are many great and exiting products coming out this year which will improve all aspects of your game from shoes to balls to books to training aids that really work.
Be prepared to spend the time and effort, as the answer is in the dirt, or in this case, the training aid.
Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers”, “How to Build Business Relationships through Golf” which is in the Top Ten Golf Business Book’s bestseller list. His latest book,” The Right Mind for Golf”, is to be released in March 2011.