Aspirations of Teaching Golf?
How to Become A Professional Golf Teacher
By: Dr. Barry Lotz
The Professional Golf Teachers Association of America
Professional, Recognizable and Affordable
For the past 6 years, the PGTAA has been considered the premier golf-teaching organization in the United States, Europe and Africa. PGTAA graduates hold positions throughout the world including those of Director of Golf, Head Teaching Professional, Tournament Director and University Golf Director.
As of April 2002, the Business & Marketing Golf School, a division of the PGTAA, has received the PGA of America approval for their Business and Marketing Module to enable PGA Members and Apprentices to receive Continuing Education Credits, which speaks to the credibility and quality of what is taught at the PGTAA.
Recent graduates include the likes of Mark Immelman, the Columbus State University Golf Coach and coach to three Tour players, Jon Mahanna, the Director of Golf at Angel Fire Resort in New Mexico, Mike Kletz, the Head Pro at Houghton Golf Club in South Africa, Aubrey Daniel at Bahrain’s most exclusive Golf Club, Will Goodreu at the Marble Island Golf Academy and Mark Shabaker, the current director of the Arizona Junior Golf Association.
While the PGA is older and better known, the skills set offered by both the PGA and LPGA are based on “generalist” principles whereas the skills set being offered by the PGTAA is that of the “specialist” – geared exclusively on how to teach golf. Both the PGA and LPGA programs are excellent if the student is desirous of a obtaining a very broad overview of subjects including those of running a golf shop, organizing golf tournaments, parties and maintenance experience.
The PGTAA on the other hand, has a single mission: Teach the teacher how to teach golf and make an excellent living in this field.
Whether the golfer is a former PGA or LPGA member desirous of seeking accreditation, whether they are a club maker looking to supplement income, a university or resort teacher seeking accreditation, the accreditation offered by the PGTAA is “nullus secundus” – Second to None! The PGTAA also accepts those individuals with low and verifiable handicaps, existing teachers and “graduates” from other schools into their program provided adequate documentation as to their golf skills is made available to the PGTAA for verification.
As a journalist, when definitive claims are stated as to an organization’s credibility, acceptance and competency levels, in order to verify such statements, I asked and was given permission to audit the PGTAA’s Certification course being held in November at Torrey Pines Golf Course in La Jolla, California. Also requested were access to past graduates of the PGTAA’s Home Study and On Site course, both of which was expeditiously and gracefully provided.
As an aside, should the reader decide to pursue certification from the PGTAA or any other similar premier teaching institution, asking and receiving references from past and present students, should not be a problem for reputable organizations.
During our interviews both with those attending the on site school and those home study graduates, one of the primary threads that the students all agreed upon and was very evident in their choice of the PGTAA for certification was the credibility of the PGTAA’s reputation within the industry, word-of-mouth referrals and the school’s course materials.
The On Site Course:
This course is designed and geared primarily for those teachers who are actively teaching golf and those golfers who have decided that their primary goal is simply to teach the golf game. Secondarily, attendees are there for reinforcement and refinement of existing skills and to receive the PGTAA Certification. Attendees who are entering the teaching domain are required to have an existing and verifiable index of 12 or better and to pass the PAT (Playing Ability Test) with 2 consecutive scores of 83 or better. The scores do vary depending on the attendee’s age and gender. The PAT’s are given during the course.
The duration of the course is 5 days, running from Monday (7.30a.m to 2 .00 p.m.) through Friday and is held either in San Diego or Phoenix. This course venue was La Jolla, California at Torrey Pines Golf Course.
Right from the onset and upon arrival at the Hilton Hotel Torrey Pines, which itself sits on the golf course property, one knew immediately that this was a high-class operation.
The accommodations were superb with fresh fruit waiting together with a welcome folder embossed with my name. Inside the folder were a personal welcome letter, the daily agenda, bios of the instructors and Torrey Pine scorecards and golf guides to the two courses.
The Course materials, all 10 pounds, had already been FedExed to me 10 days prior to commencement so as to allow one to become familiar with the materials.
Bright an early on Monday morning, the class of 8 students (maximum allowed per session) met in the glass-lined conference room, overlooking the 2 practice putting greens at the Torrey Pines Golf Course clubhouse. Turns out that this was to be the only time we used the conference room as the remainder of the week was spent on the range.
After introductions by each student, the “buzz of excitement” was palpable. The group’s makeup was 4 practicing golf teachers, a former PGA member, 2 university coaches and a scratch golfer who decided his time to switch professions and teach was at hand. Plus myself.
The primary instructor for our group was Michael Major, a PGA Class A pro, Dr. Barry Lotz, the Associations director and marketing wiz, Andrew Baker, a club-fitter, Mike Stubbs of Astar Inc. (video instruction) and Cornelius Cappell a PGTAA instructor.
What was evident from the outset was that the attendees were most definitely not there to improve their golf game nor playing abilities, but to learn what it took to become a master in their field, and, of equal importance, how to succeed financially as a golf teacher.
The course materials are outstanding. Four separate workbooks were included with both “Secrets to Successful Golf Teaching” and “How to Make $100,000 a year as a Golf Teacher” being to most popular and most often referred to and discussed. The general consensus of the attendees was that these two books were themselves well worth the price of the course.
Rather than detail each day’s events, suffice to say that the training was intense, detailed, but most importantly, each student was put through their paces of teaching his fellow attendees and the instructors. Not only was this hilarious watching the various teaching techniques used, but also the learning experience via constructive criticism was empowering, as it was technical. The PGTAA’s system revolves around the theory that every golfer’s swing is different and that the teacher needs to work from this point forward to best improve their student’s playing skills.
Through the use of the ASTAR Video Teaching System, the students were drilled in the 12 most common mistakes golfers make. The philosophy and techniques used in identifying and rectifying these mistakes is the primary contributor to both the student and teacher’s success.
Over the 5 days at the school, the camaraderie between the students was evident. The enjoyment of having a lesson produce the desired result was great to experience and appreciate. Though each day began at 7.30 a.m., time flew by. Each day’s lunch with the instructors at a different restaurant was another course highlight.
Classes ended at 2.00p.m and thereafter the students could either take their PAT or play Torrey Pines, a treat in itself.
The marketing techniques introduced by Dr. Lotz were extremely well received, as it was most evident that the student’s were not accustomed or aware of what it took to become financially successful. The subjects taught in the 3 marketing classes covered how to market oneself, how to find a position, how to apply for a position, types of advertising to use and most importantly where and how to get students. Extra time is devoted to the marketing of kid’s programs as an essential factor to both the ongoing need to attract golfers at an early age and as a potential for residual income – smart!
The Open Book Exam advocated by the PGTAA has to be completed by commencement of Friday’s classes. Examination papers are graded thereafter. This class’s average was 92%. A formal graduation dinner takes place in the evening at the hotel and this dinner ended at midnight.
Since the course ended and prior to this article being written, we submitted the Open Book Exam to 5 teaching PGA pros for their professional opinion. Unanimously they all agreed that the exam was indeed a fair test and that for one to pass the test, knowledge of golf and teaching skill was essential.
The Home Study Course:
Though it may sound very unusual to qualify and become certified by a home study program what makes this scenario, not unlike many off-campus courses, is that this method is usually sought out by existing teachers and former PGA members who do indeed have both the necessary teaching skills and experience to pass the Exam and do not have the time to attend a week long course.
The course materials are identical to those used at the On Site course, except of course that there is no hands on video training. Students of the Home Study course, should they desire to, can also attend the On Site course at their convenience by simply paying the difference in tuition fees.
We contacted six Home Study graduates who expressed their satisfaction with the materials and the acceptance by both their student and employers of the PGTAA Certification.
Corporate Golf School:
At the time of writing, the PGTAA’s Corporate Golf School’s session on “How To Build Business Relationships Through Golf” was due to start in July 2002.
On Site: $1995.00 per person includes accommodation, meals and tuition.
Home Study: $995.0
Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his current book, “How to Build Business Relationships Through Golf” is in the Top Ten Golf Business Book’s best seller list.