The Professional Golf Teachers
Association of America
Professional, Recognizable
and Affordable
For the past 6 years, the PGTAA has been considered the premier
golf-teaching organization in the United States, Europe and
Africa. PGTAA graduates hold positions throughout the world
including those of Director of Golf, Head Teaching Professional,
Tournament Director and University Golf Director.
As of April 2002, the Business & Marketing Golf School,
a division of the PGTAA, has received the PGA of America approval
for their Business and Marketing Module to enable PGA Members
and Apprentices to receive Continuing Education Credits, which
speaks to the credibility and quality of what is taught at the
PGTAA.
Recent graduates include the likes of Mark Immelman, the Columbus
State University Golf Coach and coach to three Tour players,
Jon Mahanna, the Director of Golf at Angel Fire Resort in New
Mexico, Mike Kletz, the Head Pro at Houghton Golf Club in South
Africa, Aubrey Daniel at Bahrain's most exclusive Golf Club,
Will Goodreu at the Marble Island Golf Academy and Mark Shabaker,
the current director of the Arizona Junior Golf Association.
While the PGA is older and better known, the skills set offered
by both the PGA and LPGA are based on "generalist"
principles whereas the skills set being offered by the PGTAA
is that of the "specialist" - geared exclusively on
how to teach golf. Both the PGA and LPGA programs are excellent
if the student is desirous of a obtaining a very broad overview
of subjects including those of running a golf shop, organizing
golf tournaments, parties and maintenance experience.
The PGTAA on the other hand, has a single mission: Teach the
teacher how to teach golf and make an excellent living in this
field.
Whether the golfer is a former PGA or LPGA member desirous
of seeking accreditation, whether they are a club maker looking
to supplement income, a university or resort teacher seeking
accreditation, the accreditation offered by the PGTAA is "nullus
secundus" - Second to None! The PGTAA also accepts those
individuals with low and verifiable handicaps, existing teachers
and "graduates" from other schools into their program
provided adequate documentation as to their golf skills is made
available to the PGTAA for verification.
As a journalist, when definitive claims are stated as to an
organization's credibility, acceptance and competency levels,
in order to verify such statements, I asked and was given permission
to audit the PGTAA's Certification course being held in November
at Torrey Pines Golf Course in La Jolla, California. Also requested
were access to past graduates of the PGTAA's Home Study and
On Site course, both of which was expeditiously and gracefully
provided.
As an aside, should the reader decide to pursue certification
from the PGTAA or any other similar premier teaching institution,
asking and receiving references from past and present students,
should not be a problem for reputable organizations.
During our interviews both with those attending the on site
school and those home study graduates, one of the primary threads
that the students all agreed upon and was very evident in their
choice of the PGTAA for certification was the credibility of
the PGTAA's reputation within the industry, word-of-mouth referrals
and the school's course materials.
The On Site Course:
This course is designed and geared primarily for those teachers
who are actively teaching golf and those golfers who have decided
that their primary goal is simply to teach the golf game. Secondarily,
attendees are there for reinforcement and refinement of existing
skills and to receive the PGTAA Certification. Attendees who
are entering the teaching domain are required to have an existing
and verifiable index of 12 or better and to pass the PAT (Playing
Ability Test) with 2 consecutive scores of 83 or better. The
scores do vary depending on the attendee's age and gender. The
PAT's are given during the course.
The duration of the course is 5 days, running from Monday (7.30a.m
to 2 .00 p.m.) through Friday and is held either in San Diego
or Phoenix. This course venue was La Jolla, California at Torrey
Pines Golf Course.
Right from the onset and upon arrival at the Hilton Hotel Torrey
Pines, which itself sits on the golf course property, one knew
immediately that this was a high-class operation.
The accommodations were superb with fresh fruit waiting together
with a welcome folder embossed with my name. Inside the folder
were a personal welcome letter, the daily agenda, bios of the
instructors and Torrey Pine scorecards and golf guides to the
two courses.
The Course materials, all 10 pounds, had already been FedExed
to me 10 days prior to commencement so as to allow one to become
familiar with the materials.
Bright an early on Monday morning, the class of 8 students (maximum
allowed per session) met in the glass-lined conference room,
overlooking the 2 practice putting greens at the Torrey Pines
Golf Course clubhouse. Turns out that this was to be the only
time we used the conference room as the remainder of the week
was spent on the range.
After introductions by each student, the "buzz of excitement"
was palpable. The group's makeup was 4 practicing golf teachers,
a former PGA member, 2 university coaches and a scratch golfer
who decided his time to switch professions and teach was at
hand. Plus myself.
The primary instructor for our group was Michael Major, a PGA
Class A pro, Dr. Barry Lotz, the Associations director and marketing
wiz, Andrew Baker, a club-fitter, Mike Stubbs of Astar Inc.
(video instruction) and Cornelius Cappell a PGTAA instructor.
What was evident from the outset was that the attendees were
most definitely not there to improve their golf game nor playing
abilities, but to learn what it took to become a master in their
field, and, of equal importance, how to succeed financially
as a golf teacher.
The course materials are outstanding. Four separate workbooks
were included with both "Secrets to Successful Golf Teaching"
and "How to Make $100,000 a year as a Golf Teacher"
being to most popular and most often referred to and discussed.
The general consensus of the attendees was that these two books
were themselves well worth the price of the course.
Rather than detail each day's events, suffice to say that the
training was intense, detailed, but most importantly, each student
was put through their paces of teaching his fellow attendees
and the instructors. Not only was this hilarious watching the
various teaching techniques used, but also the learning experience
via constructive criticism was empowering, as it was technical.
The PGTAA's system revolves around the theory that every golfer's
swing is different and that the teacher needs to work from this
point forward to best improve their student's playing skills.
Through the use of the ASTAR Video Teaching System, the students
were drilled in the 12 most common mistakes golfers make. The
philosophy and techniques used in identifying and rectifying
these mistakes is the primary contributor to both the student
and teacher's success.
Over the 5 days at the school, the camaraderie between the
students was evident. The enjoyment of having a lesson produce
the desired result was great to experience and appreciate. Though
each day began at 7.30 a.m., time flew by. Each day's lunch
with the instructors at a different restaurant was another course
highlight.
Classes ended at 2.00p.m and thereafter the students could
either take their PAT or play Torrey Pines, a treat in itself.
The marketing techniques introduced by Dr. Lotz were extremely
well received, as it was most evident that the student's were
not accustomed or aware of what it took to become financially
successful. The subjects taught in the 3 marketing classes covered
how to market oneself, how to find a position, how to apply
for a position, types of advertising to use and most importantly
where and how to get students. Extra time is devoted to the
marketing of kid's programs as an essential factor to both the
ongoing need to attract golfers at an early age and as a potential
for residual income - smart!
The Open Book Exam advocated by the PGTAA has to be completed
by commencement of Friday's classes. Examination papers are
graded thereafter. This class's average was 92%. A formal graduation
dinner takes place in the evening at the hotel and this dinner
ended at midnight.
Since the course ended and prior to this article being written,
we submitted the Open Book Exam to 5 teaching PGA pros for their
professional opinion. Unanimously they all agreed that the exam
was indeed a fair test and that for one to pass the test, knowledge
of golf and teaching skill was essential.
The Home Study Course:
Though it may sound very unusual to qualify and become certified
by a home study program what makes this scenario, not unlike
many off-campus courses, is that this method is usually sought
out by existing teachers and former PGA members who do indeed
have both the necessary teaching skills and experience to pass
the Exam and do not have the time to attend a week long course.
The course materials are identical to those used at the On
Site course, except of course that there is no hands on video
training. Students of the Home Study course, should they desire
to, can also attend the On Site course at their convenience
by simply paying the difference in tuition fees.
We contacted six Home Study graduates who expressed their satisfaction
with the materials and the acceptance by both their student
and employers of the PGTAA Certification.
Corporate Golf School:
At the time of writing, the PGTAA's Corporate Golf School's
session on "How To Build Business Relationships Through
Golf" was due to start in July 2002.
Prices:
On Site: $1995.00 per person includes
accommodation, meals and tuition.
Home Study: $995.0
Aspirations of Teaching Golf?
